Tuesday, March 26, 2013

Today in History

      According to today's entry on the American Memory webpage, U. S. publisher Condé Nast was born on March 26, 1874. As a successful advertising executive for Collier's, he introduced the concept of "lifestyle magazines," which were geared to readers of common interests and/or income levels.  
     Nast purchased Vogue in 1909 and House and Garden in 1913, with Vanity Fair making its debut in 1914. Each magazine featured trends in fashion, the arts, politics, and entertainment.  In 1915, Vanity Fair was said to have featured more advertising than any other U. S. magazine.
     Vanity Fair faced financial difficulties during the Great Depression.  In 1936, Vanity Fair was merged into Vogue Magazine. 
     The photograph below was taken by Carl van Vectan and shows an elegant formal gown in a timeless design.

Pierre Balmain and Ruth Ford

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